What do the attribution figures mean?

The Attribution page, and the Results figures on Home, show which of your orders followed a visit SignalLane tracked in your online store, and where that visit came from. Use them to compare where orders came from, not to total your sales: Shopify Analytics shows all of your sales. Home shows the main figures, including Attributed revenue, Assisted orders (the orders described under What SignalLane did for you) and AI-assistant visits.

The three main figures

• Landing visits: page views that arrived with a campaign tag or ad click ID, a SignalLane link, or an AI assistant as the referring site. The line below says how many came through a SignalLane redirect.
• Attributed orders: shown as "X of Y", the orders that followed a landing visit by the same shopper up to 30 days earlier. They split into kept a campaign, sent by SignalLane with no campaign, and from an AI assistant with no campaign.
• Attributed revenue: from your Shopify orders: each order's current total, after returns and refunded items, without cancelled and test orders, in your store's currency. Orders from point of sale, draft orders and other sales channels are counted only when SignalLane saw their checkout on your online store. A refund of an amount only, with no item returned, is not subtracted.

The other orders followed no visit SignalLane tracked: a direct or organic visit, or one older than the window. That does not mean anything was lost.

What SignalLane did for you

This section counts orders whose shopper followed SignalLane's help up to 30 days before buying, by reason: Arrived through a SignalLane redirect, Followed a fixed broken link, Followed a permanent redirect, Cart carried to checkout and Cart carried to another store. It shows SignalLane helped along the way, not that it caused the sale. Each order is counted once, and it still counts for the campaign that brought the shopper.

The rest of the page

• By day: the same figures, one row per day.
• Latest activity: the five newest landing visits, orders and visits to broken pages, each with what brought it. View all activity opens the Activity page.
• AI assistants: visits and orders from AI assistants. How they are counted.
• Visits to broken pages: how many visits reached a page that was not found in the chosen dates; the pages themselves are listed on URL redirects.
• What SignalLane can't see: the orders outside its view.

Choosing dates

The date picker offers Today, Yesterday, Last 7 days, Last 30 days (the default), Last 90 days, Last 365 days, Last month, Last 12 months and Last year, or any range you pick. The range is kept in the page address, so a bookmark or a shared link opens the same dates.

Trend badges

On Home and on the Attribution page, each figure is compared with the same number of days just before your range, and a badge shows the change, such as up 12%. Orders, revenue and average order value get a badge only when both ranges are confirmed with your Shopify orders, and revenue only in a single currency. When there is nothing fair to compare with (the earlier days start before you installed SignalLane, reach past the 400 days it keeps, or hold no data), there is no badge and a line under the figures says why.

Export CSV

Export CSV downloads the chosen range with one row per day; a quiet day is a row of zeros, never a missing row. The first column is day_utc, then the day's counts (landing visits, orders, attributed and assisted orders, assists, broken-link visits), then the money columns for each currency. The file opens directly in Excel.