Which words fill in for each visitor?
Write {store}, {product}, {country} or {state} in a rule's words and each visitor reads the real name: the other store, the product, their country or their state/province.
Type any of these words, curly brackets included, in a rule's title, message or buttons. Each visitor reads the real value instead. They work in every language you translate the rule into.
Store name
{store}becomes the name of the store the rule sends visitors to.- Works in: the product text, the cart and checkout messages, and the message shown when checkout is refused.
- When it can't be filled: a Notice rule sends nobody anywhere, so its checkout refusal cannot use it.
Product name
{product}becomes the name of the product the visitor is looking at.- Works in: the product text of a rule that offers the same product on your linked store.
Country
{country}becomes the visitor's country, in their language: "Germany" to an English reader, "Allemagne" to a French one.- Works in: banners, popups and notices; the product text; the cart message; the checkout message (Shopify Plus).
- When it can't be filled: that line shows its default text instead (a notice simply leaves it out). It cannot be used in the message shown when checkout is refused.
State/province
{state}or{province}becomes the visitor's state/province: "California", "Ontario".- Works in: banners, popups and notices, and the product text. Not in cart or checkout messages.
- When it can't be filled: that line shows its default text instead. A visitor's state/province is known only when their browser tells your store where they are; when only the country is known, the default text is shown.
- Needs: the rule to name at least one country under Who sees it. One rule can use up to 300 states/provinces, so a rule for many countries picks its states/provinces there.
Place names are in English unless your store's language has its own name for the place, as French has for England. The preview on a rule's Customize screen fills each word for the country it shows.
Questions and answers
- Can I write {province} instead of {state}?
- Yes. {state} and {province} mean the same thing: the visitor's state/province.
- Will a visitor ever see {country} or {state} written out?
- No. When SignalLane can't tell the place, that line shows its default text instead.
- Why can't I use {state} at checkout?
- The cart and the checkout don't know a shopper's state/province, so a cart or checkout message can use {country} but not {state}.
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- Visitor rulesHow do I change how a banner looks?
Set one look for every banner and notice on the Default look page, then give a single rule its own words and look on its Customize screen, beside a live preview.
- Cart and checkoutHow do I suggest my other store in the cart and at checkout?
Turn on the Suggest the other store card on a rule that sends visitors to a linked store or one of your market domains. The cart suggestion needs SignalLane's Growth plan or above; the checkout message also needs Shopify Plus.
- LanguagesHow do I translate my own banner and checkout messages?
Pick a language in the Language selector beside your text and write that version. Shoppers get their exact language first, then the bare language, then your default text.
- Visitor rulesHow do visitor countries and states/provinces work?
Leave Visitor countries empty to match anywhere, add countries to narrow the rule, and use Except countries to leave some out. States/provinces are best effort.